Why We Only Use Natural Fibres.

At AYRE, we believe what you wear matters — not just how it looks, but what it's made of and where it comes from.

Your skin is your largest organ. What you put on it 
matters as much as what you put in your body.

At AYRE, we use three materials. Organic cotton, 
linen, and wool. That's it.

Organic cotton
Grown without toxic pesticides. Certified by GOTS — 
the gold standard for organic textiles globally.

Linen
Made from flax. No irrigation, no pesticides. Gets 
softer with every wash and lasts decades.

Wool
Temperature regulating, naturally odour resistant, 
biodegradable. One good wool piece outlasts ten 
cheap ones.

What about polyester?
Polyester and nylon shed microplastics with every 
wash — particles now found in human blood and breast 
milk. Some emerging research also suggests certain 
synthetic chemicals may be associated with hormone 
disruption. We'd rather not risk it. So we don't 
use them.

The AYRE approach is simple.
Own less. Choose better. Wear longer.

We're launching December 2026.
Get early access at ayreshop.com.au